Builder of things
that didn't exist yet.

Twenty years across fintech, travel-tech, and commercial strategy. From opening Booking.com's first Oslo office to co-founding Product Marketing and leading payments expansion across APAC. The pattern that repeats: take something ambiguous, frame the problem, build the GTM engine, deploy into the organisation.

Known for operating in tiger team mode, scoping the hard questions, mobilising cross-functional teams, and shaping solutions. Whether that's triple-digit growth in partner sign-ups through a B2B marketing engine built from zero, immediate majority adoption at a payments launch in Indonesia, or architecting the licensed payments strategy for Booking Holdings.

Partner and customer centricity is the lens on everything. Strategy that doesn't improve the experience isn't strategy worth shipping. Graphic design by training. Fintech strategist by trajectory. Perpetually curious by nature.